Every unanswered call is a customer moving to the next number on Google
It's 11pm. Someone needs an emergency plumber. They search, land on your site, and don't want to sit on hold or leave a voicemail. That job is gone.
TapText changes that. They leave their name and number on your site, you get a text instantly, and you call them straight back.
The problem with emergency callouts
When someone needs an emergency service - a burst pipe at midnight, a lockout at 2am, an injured pet after hours - they don't wait. They try a few businesses and go with whoever gets back to them first.
Call goes to voicemail
You're on a job, phone on silent, or dealing with another customer. The call rolls to voicemail. Nobody listens to voicemails anymore.
They move on
It's an emergency. They can't wait 30 minutes for a callback. They try the second number on Google.
You lose the job
It was a $300 callout. You missed the call by 90 seconds. Now a competitor has it.
You can't add more phone lines. You can't answer faster. But you can give them a form that texts you the second they leave their number.
How it works
From the form to the callback in seconds
They find your site → They fill in the form → TapText texts you their details → You call them straight back
They find your site
It's 11pm. They're searching for an emergency plumber, comparing a few options.
They fill in the form
Name, mobile, what's gone wrong. Takes 20 seconds, faster than waiting through a voicemail prompt.
You get a text instantly
TapText texts you their details the moment they hit send: "Burst pipe, kitchen, water everywhere" or "Lockout, apartment key inside".
You call them back
Ring or text them straight back from your own phone. First to respond usually wins the job.
Why a form beats voicemail
People don't leave voicemails, and they don't always want to wait on hold either. A form takes 20 seconds and gets you their details instantly.
The lead reaches you fast
The text lands on your phone the moment they hit send. No voicemail to check, nothing sitting ignored.
No voicemail required
No awkward recording, no "hi, my name is...". They just fill in what they need, you call them back.
You know what you're walking into
Name, mobile, and the problem in their own words, before you even pick up the phone to call them back.
You stay ahead of competitors
They've already left their details with you. The competitor who's still waiting for the phone to ring loses because you called first.
ROI calculator — for emergency callout
Every missed call is a competitor's job.
Emergency callers don't leave voicemails — they dial the next business on Google. Plug in your numbers and see what a text-back system recovers.
Your numbers
Rough figures are fine — adjust anytime.
Typical job value — callout fee + first hour of work.
After-hours calls, mid-job calls, calls while driving — any call you couldn't take.
Emergency callers buy fast if you reply fast. Adjust to your own experience.
Missed Call Text-Back starts on the Build plan. All prices AUD inc GST.
What it's worth
Updates live as you adjust.
No card charged until day 15. Cancel anytime.
How the maths works
Assumes TapText auto-texts every missed call within seconds, introduces your business, and asks what they need. You reply when free. Recovered callouts = missed calls per week × close rate × 4.33 weeks. Actual conversion depends on reply speed, job type, and your service area. Adjust the inputs to match reality.
Illustrative only, based on your inputs. Not a forecast or guarantee of outcome. Real-world performance varies.
Recommended plan for emergency services
The Build plan ($84/mo) is built for most emergency operators. It includes 300 SMS/month and full widget customisation. High-volume operators (80+ callouts/month) should see the Boost note below.
Build Plan
14-day free trial · Cancel anytime
Includes:
- ✓300 SMS/month (enough for ~150 leads)
- ✓Lead capture form for your website
- ✓Instant SMS lead notifications
- ✓Web leads dashboard + mobile SMS
- ✓Contact notes & tags
- ✓Scheduled messages
- ✓Custom auto-reply schedule
Running more than 80 callouts a month?
Build gives you 300 SMS (roughly 100 conversations). If your phone runs hot on weekends and you're doing high-volume emergency work, Boost ($124/mo) gives you 500 SMS and covers the busiest operators.
How it plays out
Three examples of how it plays out with a website lead form.
Emergency Plumber
A customer finds your site at 10:30pm with a burst pipe. She fills in the form instead of calling around. You get the text at home, call her back within minutes, confirm you can come at 7am, and the job is booked.
Example: $280 job captured because you called back within 45 minutes
Locksmith
Someone is locked out of their apartment on a Sunday evening. They search, land on your site, and leave their name and number instead of dialling around. You call them back: "Be there in 20 mins" and the job is yours.
Example: $150 callout secured before a competitor even picked up
After-Hours Electrician
Power cut at a warehouse. The manager finds your site at 7:30pm and fills in the form: "Main power cut, need it restored ASAP." You finish your current job, see the text, and call: "ETA 20 mins".
Example: $400+ job, secured the moment you called back
Built for you
Everything you need. Nothing you don't.
TapText does one thing well: get your customers' details to you fast when you're not there to answer the phone.
Instant SMS lead notifications
The moment someone fills in the form, we text you their details. No missed calls, no voicemail tag.
Messages hit your phone
Real SMS, not web chat. Works offline, on the road, in the field. You don't need a laptop.
Australian sending
Every text travels over the Australian mobile network, with your business name in it. No 1300 shortcode or overseas line.
Up in 5 minutes
Paste one line of code on your website. That's it. No setup call, no consultant, no waiting.
Custom auto-reply schedule
Set different confirmation messages for different times. Nights, weekends, public holidays - the response changes.
Contact notes
Make notes on every customer. "Prefers morning callouts", "Apartment buzzer broken", "Previous job: $250 service". Next call is easier.
Questions emergency services ask
How does the lead form work exactly?
A visitor lands on your site and fills in a short form: name, mobile, and what they need. The moment they hit send, TapText texts you their details - "burst pipe in the bathroom", "locked out of apartment", "power cut" - and sends them a confirmation text with your business name on it. You call or text them back when you're free or ready to take the job.
Do I still need my regular phone line?
Yes. TapText doesn't replace your phone number, it gives visitors a way to reach you without calling at all. Customers who prefer to call still can. The form just captures the ones who'd rather leave their details than wait on hold or risk voicemail.
Do they need to download an app?
No. It's a plain form on your website. No app, no sign-up, no account to create. They fill it in, hit send, and get a confirmation text back straight away.
What if I'm on the phone with another customer when a lead comes in?
The lead text still lands on your phone the moment they submit the form. You see it, know someone's waiting, and call them back as soon as you're free. Much better than a ring-out or voicemail that makes them think nobody's home.
How many messages does 300 SMS/month actually cover?
Roughly 150 leads, each using the lead notification to you plus the confirmation to the visitor. The Build plan ($84/mo) is designed to cover a small-to-medium emergency services business doing 20-40 jobs per month.
What if I hit my 300 SMS limit?
We'll give you a warning when you're approaching the limit. If you hit it, you can upgrade to Boost ($124/mo, 500 SMS) for the rest of that billing period, then drop back to Build next month if you like. No surprise charges, no overage fees: you control it.
Can I use this alongside my existing phone system?
Yes. TapText is completely separate. Customers can call your normal line or leave their details through the form on your site. Either way, leads hit your phone as a normal SMS, so there's nothing new to learn or log into.
What happens on weekends or holidays?
You set the confirmation message visitors get after submitting the form. You can create a schedule where weekdays say "We'll call you back within 2 hours", and weekends say "We're closed weekends but will call Monday 8am". Visitors still get an instant confirmation, and aren't surprised by a lack of response.
Also built for
Other industries we serve
Stop losing emergency jobs
Capture every 24/7 lead
One line of code. Instant SMS lead notifications. From $84/mo inc GST.
14 days free · Only pay if you stay · Cancel anytime · No credit card required until day 15